I saw this and thought it would help some of you out.
TRIA Beauty, Inc. Files Lawsuits Against Radiancy Inc. and Oregon Aesthetic Technologies, Inc
TRIA Beauty, Inc. announced that it has filed lawsuits against Radiancy Inc. and Oregon Aesthetic Technologies, Inc. in the United States District Court for the Northern District of California. The lawsuits seek relief from Radiancy's and OAT's ongoing campaigns of false and misleading advertising and other unfair competitive practices related to their respective no!no! hair removal and ANSR:BEAM devices. The suits seek injunctions and damages in connection with their claims. In its complaint against Radiancy, TRIA charges that Radiancy has conducted a massive campaign of national television and Internet advertising to the general public to promote sales of its no!no! hair removal device and that this advertising includes numerous bogus claims. Among other things, TRIA alleges: -- In its labeling and advertising, Radiancy repeatedly claims that the no!no! hair removal device will permanently reduce hair density and hair re-growth by up to 94%. Although Radiancy alleges that it has "clinical studies" that support this claim, those studies do not establish any permanent hair reduction, much less one of up to 94%.
In fact, TRIAbelieves, based on its understanding of how the no!no! hair removal device works, that Radiancy's unsupported permanent hair-reduction claims are false and misleading. -- TRIA's FDA-cleared Laser Hair Removal System, unlike the Radiancy product does produce a permanent reduction in hair regrowth and is an advanced light-based technology adapted from the same technology used in dermatologists' offices. The light waves penetrate the skin surface and are absorbed by the hair follicle, which is then disabled. The Radiancy device, by contrast, consists merely of a heated wire that melts or chars the surface hairs with which it comes into contact.
Although the no!no! hair removal device does not use or incorporate lasers, Radiancy falsely advertises the no!no! hair removal device as being "like laser" for hair removal and its technology as "laser-like. -- In a further effort to trade off TRIA's reputation for quality, Radiancy has purchased and uses phrases incorporating the TRIA name as "keywords" on leading Internet search engines, including Google, Yahoo!, and Bing to generate sponsored links to Radiancy's websites when Internet users conduct a search using one of these terms. This use is likely to cause confusion, to cause mistake, or to deceive consumers and infringes TRIA's trademark rights. The case against OAT involves similar issues. According to the complaint OAT makes a number of false and misleading claims that its ANSR:BEAM device has been "clinically tested and proven" to be safe and effective in treating acne. OAT cites and summarizes a number of peer-reviewed clinical studies in support of these claims. None of these studies, however, involved the ANSR:BEAM, and TRIA believes that the ANSR:BEAM has not been the subject of any clinical trials, at least none that has established its safety or effectiveness in treating acne. Therefore, these claims are all false and misleading. OAT also claims that the ANSR:BEAM has replicated the specific light wavelength of clinically-proven treatments and developed a low-powered, safe, handheld, phototherapy unit, safe for daily use. The studies cited by OAT, however, involved blue-light phototherapy devices operating at a materially different wavelength from the wavelength at which OAT indicates the ANSR:BEAM operates.
So you see, the No-No is substantially equivalent to a $100,000 LASER, or better yet, properly performed electrolysis. NOT!!!