As BCM-Care AG (Switzerland), manufacturers of bio depiless, we would like to join the forum and clarify the questions/doubts raised by Quaterman and Andrea (I answer each point below).
This reply is meant as a clarification, not a defence.
You are absolutely correct to question effectiveness of hair retardation products, many of which make wild, irresponsible and impossible claims.
bio depiless is sold in more than 40.000 retail outlets (perfumeries, drugstores, beauty shops, department stores etc) in Europe and Japan and has been on the market for the past 5 years. I believe that the volume of sales, relative longevity in the market and lack of any negative publicity do give some credibility to our line.
Naturally, we provide full documentation to the relevant authorities in each country where we are present, which give full clinical proof of our claims (otherwise we would not be allowed to advertise such claims, not to mention the fact that we would not be on the shelves of such top retail outlets as Harrods, Selfridges etc., which we are). In Europe, we certainly could not get away with making the vastly misleading claims which often appear in TV advertisements and TV sales channels the USA about "miracle" products (including depilatories, hair retardants, etc. etc. etc.)
bio depiless is not a "miracle" product. It is a "dual function" range of high quality Swiss skin care products (face cream, body lotion, deodorant cream, dodorant roll-on) which also have active ingredients to retard hair growth by 50% (see below) meaning "more skin care, less hair removal". We also have a bio depiless concentrate spray so that the consumer can enjoy the hair retardation benefits while using their own preferred face cream, body lotion, deodorant etc.
We not claim anything more than this and do not allow our international distributors to do so either.
We do not have distribution in Israel (Quaterman)or the USA (Andrea) at this time (although we have FDA approval and are negotiating a market introduction to the USA next year) and we presume that bio depiless is not known well in these markets.
Now to your questions/doubts:
Quaterman:
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Your comment:
"Here is another "hair inhibitor" i found.This one is very funny since its about "hair diet"."
Answer:
We use the term "hair diet" term to make it easy for the average consumer to understand.
However, to be a little more technical, the active ingredients support the inhibition of keratin formation. Keratin is responsible for the mechanical strength of the horny layer of the skin and the hair. Keratin is made up of about 18 different amino acids, some of which are more active than others in facilitating and ensuring the formation of the strengthening compounds in the keratin, and thus its strength. The same also applies to hair growth. With bio depiless, certain amino acids reaching the hair promote neither hair growth not hair strength. These amino acids constitute a kind of "roughage" for the hair and have no "nutritional value". As a result, as far as length is concerned, the hair does not grow to its full potential. Within a cosmetic framework, figuratively speaking, the hair is "put on a diet". Here, the most important active principles involve a protein and protein derivative complex, as well as plant extracts.
Andrea
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Your comment:
1."Exclusive" ingredients (SR-active 96 and hefeglugan) with mysterious formulations."
Answer:
Absolutely correct. There is nothing "mysterious" about the formulation but, in order to make products more difficult to copy, cosmetics companies do try to be as vague as possible about the precise description, within CTFA limits.
Your comment:
2."Claims of reduction without clinical proof."
Stringent clinical tests were carried out on safety (skin patch, Ames test) sensitization (Magnussen), effectiveness (Janzen product test, sensory, statistical test, placebo) etc. by Professor. Dr. Hans Dutler of the Laboratory for Organic Chemistry in Zurich, prior to launching the bio depiless range in Europe.
Prof. Dutler's conclusions were that the average suppression of hair growth obtained with bio depiless is 50% (HGS Factor). This is what we claim in our advertising.
In addition, we carried out Focus Group testing with 12 groups of 50 women (all of whom regularly remove hair from legs, underarm, bikini line), aged between 20 and 50 years old (40% fair haired and 60% dark haired)over an 8 week period. Results were that 94% of the test participants observed pronounced hair suppression, 6% considered the effect to be slight or negligible.
Your comment:
3."Unnamed "specialist professors" at a prestigious university (data can't be verified)."
Answer:
bio depiless was developed with Professor Dr. Ph. Birrer of The University of Zurich.
If you would like fuller information about the products, you can see them on our web-site at
http://www.bcm-care.org (we do not sell products on this site) or, for another good overview in English, our UK distributor's web-site at:
http://www.biodepiless.co.ukThank you for the opportunity to clarify.
BCM-Care AG
Hinwil
SWITZERLAND
smoore@bcm-care.org