Like a symphony?
Most classical pieces start with a theme and end with a repeat of the same theme. My career seems like that. When I started my career, in 1975, Depilatron (the first ET device) got started. (The unit sold for $12,000.) We assumed that this scam would be stopped within a few months by our “governing authorities.” Now, as I approach my “end” (I’m 65 folks), those infernal devices are still with us.
The key to their success is pricing and “return policy.” Most people will, after a year of fiddling with the thing, just throw the $75 thing in the trash. But even if they do return the thing, they must find their bill of sale, box it up, pay a “shipping and handling fee.” Thus, even if they will go through the hassle, the company still makes a profit. I would assume the device, probably made in china, costs no more that $5 to make. So, they always win.
(A few years ago, I was working with a company that made lasers for a variety of medical/esthetic purposes. I was told that the cost of manufacturing a laser device is only about $600- $1000 — yes, some mark-up!) 10 years ago, I promoted a tele device called the Telangitron. These are now made by about 10 companies. The cost to manufacture these units was $300-$400. Presently, one company sells this identical device for $28,000! All typical mark-ups.
The bigger story here is the lack of any authentic FDA protection. Long story short: FDA is primarily interested in devices that potentially harm people. There is no protection from being scammed. Problem is, the public trusts the FDA mark, and assumes there has been appropriate testing of the device's efficacy. Not true. And so the frauds continue — forever. And, my symphony seems to be approaching the “last movement.” Bella Tutti!
(Can I post something this long-winded?)
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Michael Bono