Modality creates Strategy

I’ve been thinking about this for some time and the concept I’ve come up with could be called: “Modality creates its own Strategy.” Yesterday, I had a long conversation with Jim Paisner (Ballet needles) about this; we have chatted about this for years. Here’s how this works.

An electrologist learns a particular methodology, say, blend, multiple needle, manual thermolysis, or the many forms of “computerized” thermolysis. With this modality, she begins her career. Within a period of time, she discovers that a specific strategy works best. She begins to see better and better results and begins to formulate a “master strategy” that really works.

I have seen all kinds of different strategies that work well. For example, I have (somewhat) studied Lucy Peter’s strategy, and it’s well thought out and elegant in many ways. Still, hers is not my (blend) strategy. I have also looked at several people that use multiple needle; again a different strategy emerged. (Actually, the best end-result for beard work, I’ve ever seen, was from multiple needle. It’s a brilliant, albeit difficult, modality.)

I have thought about James’s “every six week clearance” technique, and I cannot fault his application of modality and the resulting strategy. However, I don’t do this at all. His strategy is especially valid because it perfectly fits his targeted patient base. Indeed, part of any good strategy is a plan that works for the patient: it gives them what they want.

Where we get in trouble is when we believe that our “strategy” is the ONLY strategy and that it can be applied to other modalities. It cannot! For example, to create less pain sensation, many “blenders” will work contiguous hairs. This strategy absolutely cannot be done using multiple needle. For me, were I to clear-off an entire man’s beard in a few days (with manual blend), the swelling would be horrific. With beard work I follow a different strategy as outlined in my book: the “clear & wait” for body work (a long 3-month wait), and the “maintain & advance” for face. But the strategies in my book apply mostly to blend and manual thermolysis.

My greatest discovery, having been part of the Hairtell dialogue, is what happens with the application of local anesthetic. The use of anesthetic itself creates its own strategy … no matter what modality you are using. My “manual blend” really has become “very fast thermolysis.” Jossie’s use of her “computerized” machine has evolved a strategy identical to mine: a “very fast thermolysis.” (I have also spoken to others that use very different machines, but all have “hit on” the identical strategy.)

Anyway, that’s my thought for the day: “Modality creates its own Strategy.” Again, as I often recite, the real determining factor for permanent hair removal is “TTT” total treatment time, and “condition of the skin” when you are finished. (YES, to the patients! it does “get finished.”)

[color:#6633FF][size:11pt]Strategy and Modality[/size] [/color]will most likely become that of the manufacturers who spend the most time and money on research, development, education and promotion as they are the ones who will be selling the most machines and tools.

Many of us are very appreciative that our Canadian neighbor, Mr. Beaumont, has the vision to develop better tools for us. What this means for our industry is that more of our clients will be treated with very fast high intensity thermolysis. Is this good? Well, I have no problem with our neighbors lighting a fire under the buttocks of USA industry manufacturers. I would love to see competition but no one seems to be able to hold a candle to Dectro.

I love the devotion that Laurier Mike is exhibiting with his probes. I want to see education too. I want to understand Laurier probe density and length and insulation and how it compares to others. I am doing this for myself, on my own, but its nice to have the formal education too.

Reminds me a little bit of the individual who believes “their” religion is the only one that is real.

I must confess to being annoyed when a new client arrives who wants me to do EXACTLY what their previous electrologist did. They really don’t seem to understand that we have different epilators, different techniques, different products, and different training. I’ll bet I’m not alone in loving that client who trusts that I will do my best and will follow my recommendations.

I join the thread of your thought and maybe I can add something. “Different tools create new strategies, too”. I began using the technique to “go up and down” when I started with my old machine manual thermolysis, in the 80’s. Unfortunately, when I increased the intensity to work faster, the tissue debris accumulated in the needle and this made my work more slowly.
Later, I continued to move “up and down” when I acquired my first machine Blend, in the early 90’s. The addition of galvanic was instrumental in reducing the TTT. The needle always kept clean with lye, and my insertions were always smooth. Reduced the current application time to 1 and 1 / 2 or 2 seconds for each hair.
Then I had the opportunity to collaborate in testing a new prototype of the brand Sorisa, DE-6000, in the late 90’s. Then my strategy was consolidated, and I was established a standard protocol in order to arrange my schedule, to offer my clients a guarantee to finish in time for summer, and being able to cover the most clients as possible for each season.

Things were going well, but with the new century brought the laser. Many of my new clients had been subjected to sessions of light, so the hair cycle was completely disturbed. My standard protocol in clearances did not suit the new situation, and I had to change strategy again.

And appeared The Platinum, Flash (which until then was frustrating for me), could convince me. A new change of modality, which forced me to change strategy. The adjustment was difficult because my technique changed radically, moving up and down was not necessary anymore.

The latest acquisition, the probe Laurier, a new tool, a new strategy. Different pulses at different depths of the follicle, to cover the entire target area and achieve hair removal in the first place. Closely spaced follicles can be treated safely across all over the face, neck, fingers, and the internal part of arm.

If we can adapt and use the tools at our disposal, the path will be more pleasant and investment worthwhile.

By the way, this reminds me that there is something I do not agree at all, Michael. Your strategies of protocol “wait and clear”, “clear and advance” etc, are still quite useful. Perhaps in the years that was described was not widely accepted, because it contradicted all the rules. These strategies work absolutly, and the professional who uses them knows that this is true. The client is sure how much will the cost and what will be the TTT.

And to prove I’m right, I’ll give you an example: In June, I had the opportunity to work on a guy come from Germany. This guy had the patience to wait for all of his hairs grown on back and shoulders. We spend 18 hours and a half across the back and both shoulders. Well, I swear it was he himself who has set the time required by the second clearance in October. He has booked 10 hours, but we will advance into a new area that could not be made the first time.
WAIT & CLEAR

Wonderful comments as usual from this revered group. (Jossie, the check is in the mail … he he he.)

Wouldn’t it be great to have a book that outlines all the different modalities and strategies? Imagine a book with chapters with tips from all the “electrology greats.” Problem is, no single person can write such a book without many people adding their experiences. No matter how “great” an operator is, somebody else has thought of something better.

I don’t know, maybe even a website that would highlight all modalities, show how to use them, real-world tips, before and after photos … the whole deal. I never stop dreaming, I guess. Anyway, tomorrow I have a whole day of sanding/painting and that will get my mind “clear” again.

Dreaming is contagious, perhaps the tsetse fly?

All great ideas, especially the tips section.
I’m glad you’re excited about new projects.

Please do not make us “wait” long. :wink: